MOW 2025, which took place at Messezentrum Bad Salzuflen from 21st-25th September, concluded with a positive outcome, says the show's organiser, which adds: "The expectations we had before the trade fair were exceeded. Many good discussions, clear tasks and concrete orders characterised the conclusions. Despite the still challenging macroeconomic situation this trade fair conveyed an atmosphere of optimism and confidence. This has also been shown by the fact that the MOW 2025 was a place of networking and exchanging ideas about current challenges."
Internationality was once again a hallmark of the event. With 558 exhibitors from 39 nations and an international share of 60%, this edition proved its global relevance. The strongest exhibiting nations after Germany were Poland, Bosnia and Herzegovina, Denmark, Netherlands, Italy, France, China, Lithuania, and Turkey.
The international visitor share increased to 43%, represented by trade visitors from a total of 61 nations. Attendees from the Netherlands, Belgium, Austria, France, Italy, Switzerland and the Scandinavian countries significantly increased in number.
Across 17 halls, and 85,000 sqm of exhibition space, MOW delivered a complete overview of the market, says the show's organiser: "The combination of reliable regular exhibitors, attractive new exhibitors and strong brands make this fair valuable not only for the trade but also for the industry. With this year’s positioning the MOW 2025 marks once again an important step forward."
Next year's MOW will take place from 20-24th September.
