This year's Salone del Mobile.Milano "confirmed the industry’s ability to hold its ground without retreating, seeking out new markets, new business models and new forms of design" says the show's organiser, reporting the attendance of 316,342 visitors from 167 countries. The percentage of international trade visitors was 68%, consistent with 2025.
Over six days, companies, buyers, investors, retailers, contractors, designers and the international media explored 1,900 brands from 32 countries.
In terms of visitors from overseas, China dominated once again, yet Europe’s resilience was confirmed, with a growing number of trade visitors from Germany (in second place in the top 20, up 5.1% on 2025), Spain (rising to third place, up 8.7%), Austria (in 13th place, jumping 15.7%), and Belgium (up 7.3%). Numbers also grew from the US (+8.8% YoY) and UK (+10.4%).
Maria Porro, president of the Salone del Mobile.Milano, says: “With 316,342 presences from 167 countries, the 2026 edition has reaffirmed the strength of a system that, even in the most challenging of times, has chosen to move forward.
"It was a success not just in terms of the trade fair itself, but for the entire sector – a result of teamwork, a shared vision, and dialogue between different worlds that find a concrete synthesis here. The Salone does not merely bring the world of design together – it sets it in motion."
Claudio Feltrin, president of Italian trade association FederlegnoArredo, adds: “First and foremost, the Salone del Mobile.Milano 2026 has given a concrete shot of confidence to the entire sector. Against a complex international background, the results have exceeded all expectation, as the figures clearly show."
The Salone del Mobile.Milano is now looking ahead to its 65th edition, taking place in Rho from 13-18th April 2027.
