Founded by an architect and a carpenter in 2012, Get Laid Beds promises quality furniture that’s built to last – and if the Leicestershire vertical’s latest FY is anything to go by, there’s clear demand for its expertise. Here, CEO Scott Shields talks breaking records, investment in people, and new directions …
How is Get Laid Beds structured?
Get Laid Beds was founded 14 years ago by Jonny [Haskins] and Jean [Lombard], who built the business around a commitment to handcrafted quality and UK manufacturing. Since 2024, they have stepped back from day-to-day operations, entrusting me with leading the company through its next phase of growth.
We operate as a vertically integrated business, with our design, manufacturing, customer service and fulfilment functions closely aligned. This structure allows us to maintain strict quality control, respond quickly to customer needs, and preserve the craftsmanship and values that the business was founded on.
Can you describe a typical customer?
They are design-aware and quality-focused. Most are based in the UK, although our international customer base continues to grow.
They’re looking for furniture that combines strong design with long-term durability.
They’re not simply shopping on price. Instead, they’re making a considered purchase and investing in something that will last for many years. They value solid hardwood, thoughtful design, and the reassurance that comes from buying a product that’s made responsibly and built to endure daily life.
Making wooden furniture in the UK these days seems a brave move …
The UK has a long and respected heritage in furnituremaking, interior design and architecture, and we’re proud to continue that tradition.
Manufacturing in the UK does present challenges, particularly when competing against import-based models that benefit from lower labour costs. However, producing locally gives us significant advantages. We have complete control over quality, we can respond quickly to demand, and we’re able to maintain shorter and more reliable lead times.
It also allows us to remain close to our product and our customers. That proximity enables continuous improvement and ensures that every bed leaving our workshop meets the standards we’ve built our reputation on.
With that in mind, can you share some of your recent financial wins?
Black Friday has been a particularly strong recent milestone for us. Over the Black Friday period, we generated more than £500,000 in revenue, with Black Friday itself becoming the single biggest sales day in the company’s history.
This performance reflects both the strength of our brand and continued consumer demand for well-made, durable furniture. Even in a challenging economic climate, customers are still willing to invest in quality products that offer genuine long-term value.
So, what’s your recipe for success? How has Get Laid Beds thrived when others have failed?
A key factor is our vertically integrated model. Because we control so much of the process in-house, we can adapt quickly to changes in demand, adjust production efficiently, and maintain consistent quality.
Equally important is our commitment to customer experience. While many mass-market retailers are moving toward fully automated service models, we’ve deliberately maintained a human-centred approach. Customers can easily speak to knowledgeable team members who understand the product and can provide meaningful support.
We also embrace technology where it adds value, whether in manufacturing, logistics or customer experience, but always in a way that strengthens, rather than replaces, the personal and handcrafted nature of our brand.
Read the rest of our interview with Scott in April's issue.
