Blue Dragon Assets, owner of the Mammoth bed brand, has confirmed that Bodyease has acquired the UK licence for Mammoth mattresses and bedding.
Under the agreement, Bodyease will take on the manufacturing of Mammoth’s flagship Comfort collection and its Performance collection, commencing production with immediate effect.
The UK licence had previously been awarded to Dura Beds in October 2024, but due to the distribution of Mammoth licences across other product categories, Dura chose not to proceed with the agreement.
Bodyease already holds the licence to produce Mammoth’s mattresses and beds in the mobility category, and boasts over 30 years of industry expertise. Bodyease says it aims to ensure the continued success of the Comfort and Performance collections, which remain integral to Mammoth’s portfolio.
Bodyease says it will also provide Mammoth’s customers with a "cutting-edge" digital platform to streamline the process of ordering, inventory management and order tracking for Mammoth products: "This initiative is designed to ensure a seamless experience for customers, and strengthen their engagement with Mammoth’s extensive product range," states Bodyease director, Shakeel Baig.
Mike Hobson, senior VP of Blue Dragon Assets, which recently acquired global rights to Mammoth Sit & Sleep, says: “I’m delighted to announce the expansion of our working relationship with Bodyease at a pivotal time for Mammoth as a brand. As the licensed manufacturer of our mobility range, Bodyease has already demonstrated a deep understanding of our technologies, business model and values – elements that set Mammoth apart in the furniture trade.
“Together we share a vision for growth in the UK market. As trusted partners, we will continue to build on Mammoth’s remarkable success over the last decade.”
Shakeel Baig adds: “Mammoth’s healthcare pedigree and unique position in the UK market perfectly aligns with our own commitment to innovation and the highest standards for comfort at Bodyease. We are excited to be building on our existing partnership and bringing the highly regarded Comfort and Performance collections into our range.”
