Mammoth's principals have confirmed that, following a comprehensive restructure, West Yorkshire's Dura Beds has acquired the UK licence for Mammoth's beds, mattresses and bedding.
"This new partnership will bring together Mammoth’s comfort technologies and healthcare pedigree with Dura Beds’ market-leading reputation for quality and customer service," states the bed brand.
Under the agreement, Dura Beds will take on the manufacturing of Mammoth’s flagship Comfort collection and its popular Performance collection, commencing production with immediate effect.
Mammoth has also confirmed that Celebrity Motion Furniture has retained the licence to manufacture Mammoth's motion seating in the UK furniture trade, continuing to offer its riser-recliners and tilt-in-space seating products.
Meanwhile, Cambridge Sleep Sciences has acquired the global rights for the manufacture and distribution of the Mammoth SmartPillow, which features SleepEngine technology.
Following the recent restructure, the global rights to Mammoth Sit & Sleep have been acquired by Blue Dragon Assets Ltd.
Pictured: Mammoth's founder, John Tuton
