Family-owned home department store chain Leekes has reported significant sales growth for the final quarter of 2024. From October to December, company-wide sales saw double-digit growth driven by strong performances in key categories, including a +14% rise in furniture and accessories and a +7% growth in its home improvements and installations categories including fitted kitchens, bedrooms, bathrooms and flooring.
Leekes saw growth across its store network, with the greatest growth being delivered by its newly refurbished Llantrisant store. Its Bilston store in the West Midlands, which formerly traded as Coles and celebrates its 15th anniversary as part of the Leekes group, has also posted strong results, fuelled by strong kitchen and bathroom sales following additional investment in these studios in the last few months.
Leekes' online store saw sales climb by +57% in Q4 as the business successfully leveraged the investment it made in re-platforming the site, increasing the product categories and improving functionality – while the Winter Sale, which began on Boxing Day, started well, with sales increasing by +20% across the group, with the Melksham store delivering both the greatest levels and the largest YoY increase, with sales up by a third.
Also of note is the performance of Leekes newest store which opened in Cheltenham on 14th November. Significantly exceeding expectations in the first six weeks of trading, the new store has started the sale strongly.
“We’re delighted by our strong Q4 performance and the incredible start to our Winter Sale, which seems to be bucking the trend,” says Emma Leeke, MD of Leekes Retail.
“Our retail team’s hard work and dedication have enabled us to deliver exceptional growth across all channels, and we are particularly excited by the contribution of our new Cheltenham store. We look forward to sustaining this momentum through the Winter Sale period and into the spring.”
