Kent-based online mattress and bed retailer MattressNextDay has delivered another year of exceptional growth, with turnover reaching £36.6m for the year ended March 2025 – a remarkable +47% increase from the previous record-breaking year.
The company's impressive trajectory continues to defy challenging market conditions, with turnover having increased by a staggering +447% since 2020, when it stood at £8.2m.
Stuart Rogers, CFO at MattressNextDay, says: "We're delighted to report another year of exceptional performance. Our turnover increase of +47% to £36.6m, combined with a gross profit of £17m at 46.5% margin, demonstrates our ability to scale efficiently while maintaining profitability. Our pre-tax profit has grown to £3.6m, up from £3m last year, proving that our growth strategy is both sustainable and profitable."
The results are particularly impressive given the uncertain economic climate that has challenged many retailers over recent years. CEO and founder Martin Seeley comments: "While the UK economy has faced headwinds, we've continued to thrive by focusing on the important things. Our success stems from our commitment to innovation, sustainability, and putting our customers at the heart of everything we do."
Expert advice
A key driver of MattressNextDay's continued success has been its investment in customer-focused initiatives. In June, the company launched its brand ambassador programme, partnering with sleep industry and product experts from leading manufacturers including Sleepeezee, Sealy, Tempur, Hypnos and Silentnight.
CTO Jamie Latham says: "Our brand ambassador programme represents our changing approach to presenting products on our website. By partnering with experts like Amy Curtis from Sleepeezee, who brings 13 years of industry experience, and Emma Sharp from Tempur, with her 20 years of product knowledge, we're ensuring our customers receive the most accurate and comprehensive product advice possible. Nobody knows these products better than the people who work with them every day."
The programme features 10 carefully selected ambassadors (with more to come), each bringing decades of combined experience from their respective brands. From Stuart Hibbert’s 40+ years’ experience in the industry to Michael Prime's consumer insight background at Sleepsoul (Birlea), these partnerships ensure customers receive expert guidance tailored to the products they are browsing.
Beyond human expertise, MattressNextDay has significantly enhanced its customer service capabilities through strategic AI implementation. The retailer describes the results as “exceptional”, with the technology helping to streamline customer inquiries and improve response times, while maintaining the personal touch that customers expect.
"We've seen fantastic results from our AI-enhanced chatbot, which we’ve called Kip," Jamie notes. "This technology allows us to provide instant, accurate responses to common queries, 24/7. Kip saves the customer service team roughly 400+ hours each month, allowing them to focus more on complex matters and ensure the best possible experience for every customer.”
The company continues to invest heavily in its digital infrastructure, with a new stock management tool, new homepage and enhanced product pages scheduled to launch in the coming months. These improvements are designed to create an even more intuitive, helpful and informative shopping experience for customers.
Customer confidence
MattressNextDay's dedication to customer satisfaction extends beyond the point of sale. The company is expanding its 100-night sleep trial to all mattresses on its website, demonstrating confidence in both product quality and procedures.
"Sleep is personal, and we understand that choosing the right mattress online can feel daunting," says Martin. "By expanding our 100-night sleep trial across our entire mattress range, we're removing the risk for customers.
“We’ve had positive feedback on the sleep trials we do offer on selected mattress ranges, so it makes sense to expand this out and give our customers as much choice and flexibility as possible.”
Considered growth
As MattressNextDay celebrates its continued growth, the focus remains on sustainable expansion and innovation. The retailer says the combination of strategic partnerships, technological advancement and commitment to customer service has created a foundation for future success.
"We're not just growing for growth's sake," Stuart concludes. "Every initiative, from our brand ambassador program to our AI implementation, is designed to enhance the customer experience while building a sustainable, profitable business. This approach has served us well through uncertain times, and we're confident it will continue to drive success in the years ahead."
With its strong financial performance, innovative customer experience initiatives, and commitment to sustainability, MattressNextDay is well positioned to maintain its trajectory as one of the UK's most successful online furniture retailers.
Pictured: The MattressNextDay team outside the Whitstable showroom/distribution centre
