Germany's four-day MOW exhibition concluded on 24th September, and was "characterised by momentum and a spirit of renewal", says the show's organiser.
"With 620 suppliers from 52 nations this trade fair emphasised its strong position in the European furniture business, showing renewed growth compared with the previous year," reports MOW. "In 2025, 558 suppliers from 39 countries were represented in Bad Salzuflen. Thus, the MOW 2026 not only grew in size but above all became more international."
Alongside Germany, the strongest exhibiting nations were Poland, Denmark and the Netherlands, yet Turkey, Bosnia-Herzegovina, Italy, Lithuania, Portugal, Spain, Estonia, Austria, China and Serbia were also well represented.
"This industry made an impressive showing in Bad Salzuflen," the show organiser continues. "Sophisticatedly designed booths, complete home environments and sales-orientated product range concepts showcased the diversity of this market. Notable highlights included meticulous attention to product detail, new materials, functions and colours as well and the creativity with which even artificial intelligence is increasingly integrated in product development, marketing and presentation."
International participation was strong, with 45% of the fair's industry visitors attending from abroad. In total, trade visitors from 65 nations travelled to Bad Salzuflen.
MOW MD Bernd Schäfermeier says: "The MOW shows the power which is created when people come together, experience products and look ahead together. The resonance from the trade, the high level of international participation and the high positive feedback make us very confident. In addition, the timing of this trade fair is ideal – the trade gains important impulses and makes assortment decisions for the forthcoming autumn and winter season and simultaneously takes a look to the product ranges for 2027. We are looking forward to following this path together with our exhibitors, retail partners and the trade.“
MOW will return on 19th-23rd September 2027.
