Last year, retailer and manufacturer Mattressman launched a television advertising campaign based on data profiling, using Sky Adsmart to reach…
“I see a market that is huge even if it contracts, and I see a way to exceed the way it delivers the shopping experience, differentiate…
How many stores is too many? It’s a dilemma that’s all too clear to the nationals, as closures hit a record high in 2017, and continue to…
Last year, a British Retail Consortium (BRC) report suggested that the retail prices of furniture imported from outside Europe could fall…
As the implementation deadline for the new General Data Protection Regulation (GDPR) looms, Catherine Herries-Smith, the BFM’s legal adviser,…
How many times have you found yourself thinking of the customer as your enemy? Or as an obstacle that needs to be overcome? We all have…
For furniture brands, choosing the right raw materials during design development is key, says Gus Bartholomew in this article exploring the…
A business’ relationship with its manufacturing partners is fundamental to its success – so choosing the right partner is not a decision that…
There are a lot of mattress and bed manufacturers out there - official statistics put the number at over 150. That’s a lot of competition! I’d…
March saw the eagerly-awaited launch of the latest Publicly Accessible Specification (PAS), 7100: 2018. Published by National Standards Body…
New research from Sealy UK and Loughborough University’s Clinical Sleep Research Unit (CSRU) has revealed that 77% of Britons are not getting a…
In its latest Home Furnishings Insight Report, digital marketing specialist Inside Online ranks 52 of the sector’s leading websites according to…
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