22 December 2024, 17:57

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LATEST ARTICLES


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Jun 28, 2018 Resources

How does Generation Z shop for furniture?

First it was the Baby Boomers, then Generation X, followed by the much-talked-about Millennials, and now, Generation Z. Born between 1994 and…

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Jun 19, 2018 Resources

The price is right?

In February last year, the Advertising Standards Authority (ASA) upheld a complaint of misleading pricing made by Carpetright against ScS, and…

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Jun 19, 2018 Resources

How to create a genuinely ethical brand

The number of brands describing themselves as ethical or sustainable is growing, alongside the proportion of consumers that prioritise ethics…

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Jun 14, 2018 Resources

Meeting the S2C delivery challenge 

With a growing number of manufacturers and suppliers choosing to handle their own direct deliveries, Wincanton’s Paul Durkin explains how…

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Jun 05, 2018 Resources

Why Millennials matter to the furniture industry

Times are tough. In 1960, the average age of a first-time house buyer was 23. Today, it’s 30, reports the Independent – clearly, young people…

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Jun 05, 2018 Resources

Using technology to accurately target new audiences

Last year, retailer and manufacturer Mattressman launched a television advertising campaign based on data profiling, using Sky Adsmart to reach…

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May 28, 2018 Resources

Is differentiation the key to meeting demand?

“I see a market that is huge even if it contracts, and I see a way to exceed the way it delivers the shopping experience, differentiate…

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May 24, 2018 Resources

How many stores is too many?

How many stores is too many? It’s a dilemma that’s all too clear to the nationals, as closures hit a record high in 2017, and continue to…

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May 23, 2018 Resources

The cost of Brexit – a retailer response

Last year, a British Retail Consortium (BRC) report suggested that the retail prices of furniture imported from outside Europe could fall…

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May 23, 2018 Resources

The six principles of GDPR

As the implementation deadline for the new General Data Protection Regulation (GDPR) looms, Catherine Herries-Smith, the BFM’s legal adviser,…

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May 18, 2018 Resources

Know your enemy?

How many times have you found yourself thinking of the customer as your enemy? Or as an obstacle that needs to be overcome? We all have…

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May 16, 2018 Resources

Is bamboo right for your furniture?

For furniture brands, choosing the right raw materials during design development is key, says Gus Bartholomew in this article exploring the…

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