21 December 2024, 14:45

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LATEST ARTICLES


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Feb 12, 2014 Resources

Using content marketing to drive e-commerce sales

Whether you are already a champion of great content or remain a little cynical about the benefits, content marketing is set to become an even…

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Feb 04, 2014 Resources

Easy data access – an introduction to the cloud

The days of key personnel being in the office from nine to five are long gone. With 4G and Wi-Fi now readily available, there is no reason why…

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Jan 30, 2014 Resources

How to grow your business with affiliate marketing

With the furniture industry dominated by micro and small- to medium-sized businesses, and figures showing that 84% of companies in the sector…

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Jan 29, 2014 Resources

10 ways to sabotage (and save) your next trade event

You have just invested a lot in exhibition real estate, researched the target market, designed elaborate displays – or just splashed out on…

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Jan 27, 2014 Resources

FIRA study shows signs of industry recovery

Information from FIRA's Statistics Digest, released at the end of 2013 and summaried in this month's issue, hints at a small recovery for…

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Jan 22, 2014 Resources

FIRA offers flammability training course

Following the recent BBC investigation into upholstery on sale in the UK containing foams and fabrics that do not comply with British law, a…

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Jan 20, 2014 Resources

The high street debate rages on

Over the past couple of years the media has been replete with stories about the high street – and it’s been all rather gloomy, says Clare…

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Jan 06, 2014 Resources

Time for a change for discount advertising?

Half price deals, 25% off, two for one promotions – they’re all standard sales pulls in the retail environment, with advertising strategies to…

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Jan 02, 2014 Resources

A guide to the 2014 UK furniture exhibition circuit

The business of sourcing from exhibitions seems to be losing little of its thrust in modern times – in fact, the event calendar is more densely…

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Dec 23, 2013 Resources

Preparing for the New Year sale online

The last 12 weeks in the run-up to Christmas are peak season for most e-commerce retailers, says digital marketing specialist David Schulhof –…

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Dec 16, 2013 Resources

New marketing for a reviving housing market

Furniture sales are on the rise as the property market starts to bounce back, according to Georgina Tilby, from online marketing agency…

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Dec 11, 2013 Resources

3D personalisation software is a game-changer

The furniture retail market is a highly competitive one. With the economy climbing again retailers are exploring new ways to (re-) connect to…

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