Not everyone has a huge marketing budget, or can afford to hire a marketing consultant, so here is a spectrum of kick-ass guerrilla weapons with…
Knowing your customer – their lifestyle, habits, likes and dislikes – is the most important element of every successful retailer, says Anthony…
Simply visit the magazine page to find the latest issue of the Furniture News trade magazine, plus supplements and back issues – following a…
One of the issues with seasonal products is there is seemingly only a market at specific times of year. This then raises the question of how to…
It can be easy to get caught up in the creativity of a branding exercise – choosing a logo, defining your primary and secondary colour palette,…
Are giveaways at exhibitions a great way to build your brand, attract footfall and generate new business? Or are they a waste of time and money…
Late payment remains arguably the biggest single problem faced by many smaller businesses, with a significant number of firms still folding…
Intellectual Property law is undergoing significant changes, and those infringing the new IP Bill could be punished by up to 10 years in prison.…
The May Design Series, organised by UBM Live Built Environment, has answered demands for its high calibre programme of Conversation Series…
With the summer holiday season fast approaching, national business organisation, the Forum of Private Business, is reminding small business…
Sales expert Andy Preston explains that while, given the current economic climate, it can be tempting for employers to look to sharp, quick…
Not a week goes by without another statistic reflecting the growth of e-commerce, says Graham Jones – yet that’s no reason to ignore your…
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