Do online shoppers know you exist? Generating customer awareness is one of the biggest challenges facing any retailer. You might be the new kid…
Hitachi’s Gerald Grimes looks at how consumer behaviours have changed over the past few years, and how this will affect retailers in 2013 … 2013…
E-commerce is often seen as the saviour of retail – unlimited customers, huge growth potential. This is of course the case, says Cybertill’s…
Niall Head-Rapson, partner and IP specialist from McDaniel and Co explains the rights designers and manufacturers have over the products they…
Independent Retailer Month returns in July this year, and organiser Clare Rayner has ensured there is even more material on offer to help…
Green, eco-friendly, eco-conscious, environmentally safe, sustainable, organic, natural … there seems to be almost as many statements of…
Smell is just as important as all our other senses. So why is it often overlooked when branding a product? Because we can’t pick it up, turn it…
According to e-commerce specialist Priscilla Pispisa, there is a number of ways in which retailers can make the most of their end-of-line stock…
Considering today’s dominance of the social web in consumers’ lives, marketers have quickly understood how this new technology can be utilised…
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