22 December 2024, 07:01

Resources


LATEST ARTICLES


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May 24, 2016 Resources

Building a brand #4 – Value

Since it was established in 1970, the BCFA has observed the impact of multiple brand tactics on its members’ value – both that perceived by the…

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May 16, 2016 Resources

Building a brand #3 – Physique

Since it was established in 1970, the BCFA has observed the impact of multiple brand tactics on its members’ value – both that perceived by the…

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May 11, 2016 Resources

Building a brand #2 - Beliefs

Since it was established in 1970, the BCFA has observed the impact of multiple brand tactics on its members’ value – both that perceived by the…

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May 04, 2016 Resources

Building a brand #1 – Personality

Since it was established in 1970, the BCFA has observed the impact of various brand tactics on members’ value – both that which is perceived by…

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May 03, 2016 Resources

Supply contract termination made easy

Have you kept to your new year’s resolution to end your supply contract? If not, then take a look at this article by Stephen Sidkin before you…

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May 02, 2016 Resources

Presentation matters

How do we sell more products?  How do we make more profit?  These are two questions all businesses continually ask themselves, regardless of the…

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Apr 27, 2016 Resources

Bringing CRM ideas to life

Customers. A business without them is no business is at all. So, common sense says that keeping customers at the forefront of your business plan…

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Apr 21, 2016 Resources

Be prepared for changes to data law

After outlining the threat to retail marketing of the new EU General Data Protection Regulation (GDPR) in the September issue of Furniture News,…

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Apr 12, 2016 Resources

A summary of the European upholstery market

Sara Colautti of CSIL Industry Studies delivers the research association's latest findings on upholstered furniture in the European market…

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Apr 11, 2016 Resources

CSIL's 2016 outlook for the global furniture market

World furniture consumption reached US$455b in 2014, with an increase of about $17b over 2013. The expected rate of growth of furniture…

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Mar 23, 2016 Resources

Six certain ways to offend your customers

You have probably heard tips about how to make more sales or gain more customers thousands of times – and while tips about what you should do…

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Mar 18, 2016 Resources

Latest FIRA statistics digest points to recovery

FIRA’s latest statistical digest, covering the period from 2011 to 2014 and including some 2015 estimates, is an invaluable guide to national…

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